Use cases

Re-engage churning users

Use case

Want to recover users that stopped using the app recently?

Retaining your users it is hard. But if they stopped using your app recently, showing love and a message reminding him why he downloaded the app in the first place might be enough.

Re-engage churning users

Formula

When you use Liquid's Formulas, you'll select the audience, the action and the time.

Re-engage churning users

Audience

Inactive users on last 15 days

Action

Send a Push Notification

Time

Send it next day at the time the user usually used the app

Step by step guide
  1. 1. Navigate to the Formulas page.
  2. 2. Click New Formula in the upper-right corner of the screen.
  3. New Formula Button
  4. 3. Set up each step as follows:
Audience

Define a custom segment with users that have not used the app for more than 15 days.

Formula audience to Re-engage churning users
Action

Select Push-notification as the action and write a message that highlights what the user benefits by using the app.

Formula action to Re-engage churning users
Time

Schedule the time for the next day and select the “Send at the optimal time” option.

Formula time to Re-engage churning users
  1. 4. When you're done click on Activate Formula, choose a meaningful name, and you're done!
  2. Activate Formula Button
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