Use cases

Re-engage churning users

Use case

Want to recover users that stopped using the app recently?

Retaining your users it is hard. But if they stopped using your app recently, showing love and a message reminding him why he downloaded the app in the first place might be enough.

Re-engage churning users


When you use Liquid's Formulas, you'll select the audience, the action and the time.

Re-engage churning users


Inactive users on last 15 days


Send a Push Notification


Send it next day at the time the user usually used the app

Step by step guide
  1. 1. Navigate to the Formulas page.
  2. 2. Click New Formula in the upper-right corner of the screen.
  3. New Formula Button
  4. 3. Set up each step as follows:

Define a custom segment with users that have not used the app for more than 15 days.

Formula audience to Re-engage churning users

Select Push-notification as the action and write a message that highlights what the user benefits by using the app.

Formula action to Re-engage churning users

Schedule the time for the next day and select the “Send at the optimal time” option.

Formula time to Re-engage churning users
  1. 4. When you're done click on Activate Formula, choose a meaningful name, and you're done!
  2. Activate Formula Button
Ready to try Liquid Formulas with your app?
Simple and fast integration for iOS and Android