Use cases

Prevent users from churning

Use case

Want to prevent your users from churning before they are aware they are about to do it?

Better than recover users that have churned, is to prevent them from churning in the first place. Let Liquid machine learning identify them for you and act before they leave.

Prevent users from churning


When you use Liquid's Formulas, you'll select the audience, the action and the time.

Prevent users from churning


Users that are identified with high-churn probability (through Liquid machine learning algorithm)


Send an In-App Message with a benefit for the user to keep using the app


Next time the users enters the app

Step by step guide
  1. 1. Navigate to the Formulas page.
  2. 2. Click New Formula in the upper-right corner of the screen.
  3. New Formula Button
  4. 3. Set up each step as follows:

Define a custom segment with users with a high probability of churning. This is an attribute of each user identified by Liquid machine learning algorithms.

Formula audience to Prevent users from churning

Select In-App Message as the action and write a message detailing what the user benefits with the app or offering a discount on the next purchase.

Formula action to Prevent users from churning

Select “Send now” so the next time the user opens the app it receives the message.

Formula time to Prevent users from churning
  1. 4. When you're done click on Activate Formula, choose a meaningful name, and you're done!
  2. Activate Formula Button
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