Use cases

Encourage first conversion / purchase

Use case

Want to increase the sales conversion ratio of your app?

The first purchase is always the hardest. Encourage your users with an offer they can't refuse and see your sales conversion rate grow like never before.

Encourage first conversion / purchase


When you use Liquid's Formulas, you'll select the audience, the action and the time.

Encourage first conversion / purchase


Users who never bought any product


Send an In-App Message with an offer


Next 3 months

Step by step guide
  1. 1. Navigate to the Formulas page.
  2. 2. Click New Formula in the upper-right corner of the screen.
  3. New Formula Button
  4. 3. Set up each step as follows:

Define a custom segment with users that never bought any product or in-app purchase

Formula audience to Encourage first conversion / purchase

Select In-App Message as the action and write a message with the offer. E.g. Make your first purchase and benefit from 20% discount, Get your first purchase shipped for free, Get 5$ discount on your first purchase.

Formula action to Encourage first conversion / purchase

Select the time time for which you want the campaign to be active.

Formula time to Encourage first conversion / purchase
  1. 4. When you're done click on Activate Formula, choose a meaningful name, and you're done!
  2. Activate Formula Button
Ready to try Liquid Formulas with your app?
Simple and fast integration for iOS and Android