Use cases

Increase use of a feature

Use case

Want to make sure the number of users using that critical feature from your app is increasing?

All apps have a feature that makes all the difference from all the others in the market. Therefore it is critical that the highest number of users know about and use that feature.

Increase use of a feature

Formula

When you use Liquid's Formulas, you'll select the audience, the action and the time.

Increase use of a feature

Audience

Users who never used a specific feature

Action

Send a Push-Notification highlighting the benefits of that feature

Time

Send it next day at the time the user usually uses the app

Step by step guide
  1. 1. Navigate to the Formulas page.
  2. 2. Click New Formula in the upper-right corner of the screen.
  3. New Formula Button
  4. 3. Set up each step as follows:
Audience

Define a custom segment with users that never used a specific feature.

Formula audience to Increase use of a feature
Action

Select Push-notification as the action and write a message that highlights what the user benefits by using the feature. Also, setup a deep linking that takes the user directly to the feature page in the app.

Formula action to Increase use of a feature
Time

Schedule the time for the next day and select the “Send at the optimal time” option.

Formula time to Increase use of a feature
  1. 4. When you're done click on Activate Formula, choose a meaningful name, and you're done!
  2. Activate Formula Button
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