Use cases

Improve the user's experience

Use case

Want your best users to have an overwhelming experience?

Not all purchases are equal. For some of them you want to give a special touch and have a more personal communication with the user. After a user buys for the 3rd time in the app, have one of you sales team member reaching out to them.

Improve the user's experience

Formula

When you use Liquid's Formulas, you'll select the audience, the action and the time.

Improve the user's experience

Audience

Users that have already made 2 purchases

Action

Send a message to the Sales team through a Slack channel so that they can act right away

Time

Activity based on event “Buy”

Step by step guide
  1. 1. Navigate to the Formulas page.
  2. 2. Click New Formula in the upper-right corner of the screen.
  3. New Formula Button
  4. 3. Set up each step as follows:
Audience

Define a custom segment with users that have made 2 purchases (so the next one is the 3rd purchase).

Formula audience to Improve the user's experience
Action

Select Slack as the action and add the Slack channel link to where to send the message, i.e. the event that was done and the user that did it (automatically done by Liquid).

Formula action to Improve the user's experience
Time

Make the action Activity-based and select the option that is triggered by the “buy-product” event.

Formula time to Improve the user's experience
  1. 4. When you're done click on Activate Formula, choose a meaningful name, and you're done!
  2. Activate Formula Button
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