Users who have never used a specific feature
When they use the app for the Nth time
Subscribe a user to a list on SendGrid to receive an email highlighting that feature
Users with high probability of churn (calculated by Liquid)
The next day, at the time the user is most likely using the phone (calculated by Liquid)
Send a push notification reminding the user of the benefits of using the app
Users that are on free tier but have used the app twice in the previous week
The next instance the user opens the app
Send an in-app message offering 15% off on premium
After they completed a purchase
Send an in-app message offering a voucher if they successfully invite a friend
To reach your goals you need to target the right audience. Select your own or use an audience suggested by Liquid.
Different actions have different goals. Pick the one that meets your needs.
Getting the right timing for the selected action makes all the difference. You can either schedule it or make it triggered based.